Research athlete audiences, social activity and brand partnerships
with sports marketing data you can put in context.
The people behind the numbers matter.
Now in betaAccess the betaAlready have access? Log inWhat is sports marketing analytics? It is the use of audience, social and partnership data to inform sports marketing decisions—not coaching or on-field performance analysis.
Sportsmetric helps brands, agencies, leagues and talent teams discover athletes and creators, investigate audience activity and research brand relationships. Start with public examples, then explore deeper coverage in the beta.
Explore the betaBuild a shortlist, review social activity or prepare a sponsorship conversation. See what each type of sports marketing data can help you investigate—and what it cannot establish.
For brand teams and agencies: compare dated follower counts and sports context before approaching an athlete. Explore modeled audience demographics where available in the beta, with model dates and coverage limits—not a census of fans.
Public example. Caitlin Clark’s public profile records 4,156,024 Instagram followers on 2026-10-29. Followers are not unique fans or a measure of loyalty.
See Caitlin Clark’s dated audienceFor leagues, teams and talent marketers: investigate observed follower changes, available post engagement and creator coverage alongside games and stories in the beta. Coverage varies by profile and platform; timing alone does not explain a change.
Public example. Start with Paige Bueckers’ dated Instagram audience and recent recorded activity on her public profile. A single follower snapshot is not a growth rate or evidence of campaign impact.
Explore Paige Bueckers’ public profileFor sponsorship buyers: review sourced announcements and observed brand posts before a partnership conversation. An official announcement and a social-post sighting are different evidence—not proof of current exclusivity, contract value or effectiveness.
Public example. On 2025-02-04, Nike unveiled A’ja Wilson’s A’One signature collection. This is a documented product announcement, not a sales result or an inferred deal value.
Read Nike’s original announcementCoverage is not exhaustive, and missing measurements stay unavailable. Sportsmetric does not provide ad buying, broadcast exposure measurement, measured fan sentiment or brand affinity, campaign ROI or sales attribution. Audience changes do not establish causation.
Continue your research: women’s sports profiles, college & NIL profiles, sports creator discovery or the WNBA sponsorship research guide.
Clear-eyed guides for the questions sports marketers ask every day.
Live sport is still drawing huge audiences. Sportsmetric examines the fans, creators and commercial decisions that a broadcast rating cannot explain.
10 min read 02 / Platform comparisonsCompare Genius Sports and Sportradar for sports data, fan advertising and sponsorship. See where Sportsmetric fits for audience and brand-activity research.
7 min read 03 / Buyer guidesA use-case guide to 10 sports analytics tools: marketing research, sponsorship measurement, fan advertising, sports data, coaching and athlete monitoring.
9 min read 04 / Advertising & measurementUnderstand sports advertising analytics, how it differs from sports marketing analytics, and which data supports exposure, audience research and business impact.
7 min read 05 / Platform comparisonsCompare Sportsmetric, Genius Sports, Hudl, SponsorUnited, Blinkfire and Zoomph by marketing workflow, evidence requirements and buying questions.
6 min read 06 / Platform comparisonsCompare Sportsmetric with Genius Sports FANHub for sports marketing research, fan activation, social audience monitoring and advertising workflows.
5 min read 07 / Platform comparisonsCompare Sportsmetric and Hudl for athlete research, social audiences, college and NIL marketing, performance analysis and fan-facing video.
5 min read 08 / Platform comparisonsCompare Sportsmetric and SponsorUnited for sponsorship research, brand evidence, social audience change, deal intelligence and marketing due diligence.
5 min read 09 / Platform comparisonsCompare Sportsmetric and Blinkfire for audience research, brand observations, visual sponsorship detection and media valuation without confusing exposure with sales.
5 min read 010 / Platform comparisonsCompare Sportsmetric and Zoomph for sports marketing research, social benchmarking, sponsorship exposure and media valuation with clear evidence boundaries.
5 min read 011 / Monthly rankingsOctober 2026 edition: compare 20 tracked sports creators by recorded total social followers, with actual observation dates, sources and coverage limits.
8 min read 012 / Monthly rankingsOctober 2026 edition: compare 20 tracked WNBA players by Instagram follower growth, with actual observation dates, sources and coverage limits.
8 min read 013 / Monthly rankingsOctober 2026 edition: compare 20 tracked athletes across sports by Instagram follower growth, with actual observation dates, sources and coverage limits.
8 min read 014 / Original researchWomen’s sports, athlete audiences and observed brand activity: original analysis of dated public Sportsmetric snapshots, with methods, sources and a free PDF.
12 min read 015 / Women’s sportsResearch WNBA sponsorships at league, team and player level. Compare dated social audiences, recent activity and the evidence behind a partnership.
5 min read 016 / College & NILA practical guide to NIL marketing research: compare college athletes, social audiences and recent activity without mistaking followers for deal value.
5 min read 017 / Audience researchCompare Instagram followers for published WNBA player profiles. See exact snapshot dates, coverage limits and links to recent recorded activity.
4 min read 018 / Athlete discoveryCompare growth rate, audience gains, engagement and the moments behind them to build a more useful picture of an athlete’s momentum.
4 min read 019 / Brand partnershipsBuild a sponsorship shortlist around campaign objectives, audience momentum, content response and documented partnership evidence—not follower count alone.
4 min read 020 / Moment analysisConnect games, stories, posts and creator coverage with observed follower changes while separating useful context from claims of causation.
4 min readSports data has context. Here are a few useful things to know before you dive in.
All frequently asked questionsSeparate league, team and player opportunities first. Use dated audience observations and recorded activity to build a shortlist, then confirm rights, current relationships and commercial terms directly. A social post does not establish a contract or sponsorship ROI.
Read the related guideYes. The public college and women’s college collections provide tracked player and team profiles with dated metrics and recent activity. They do not certify eligibility, list available deals or publish NIL valuations and earnings. Confirm current requirements with the relevant institution and authorized parties.
Read the related guideYes. The published WNBA snapshot compares recorded Instagram counts and observation dates for selected public player profiles. It is not a complete league census, a fastest-growing ranking or a measure of unique fans.
Read the related guideSportsmetric is a Sports Marketing Analytics product from the makers of Chartmetric. It connects available social audience history with athletes, teams, brands, sports creators and major moments, helping marketing teams investigate growth, content response and partnership activity.
Read the related guide